Bomb'jour France

TUI BEER company has taken its edgy and often controversial ‘‘Yeah Right’’ ads to the final with the phrase ‘‘Bomb’jour France’’.

It’s a reference to the deadly 1985 bombing of Greenpeace ship Rainbow Warrior in Auckland Harbour by French secret service agents.
Tui spokeswoman Jo Jalfon said the billboard was a bit of topical fun, and the brewery (=brasserie) no ill will to French people.
‘‘I don’t think any Kiwi really does,’’ she said. ‘‘I think Kiwis realise it’s not the French people involved in the bombing.’’
Jalfon said the billboard (=panneau d'affichage) would be swapped for another phrase after tonight’s Rugby World Cup final.

PROTEST SHIP: The Greenpeace ship Rainbow Warrior sank in July 1985